Jul 3, 2026 · Alejandro Santana · Company · Strategy · Product
Why zerverless combines products and consulting
How repeatable tooling and focused expert work can reinforce each other without turning every project into a custom platform.
Zerverless leads with products, but consulting remains a deliberate part of the company.
The two paths solve different kinds of uncertainty. A product is good at a repeatable workflow. Consulting is useful when the hard part is deciding what the workflow should be.
What belongs in a product
A product should do a focused job consistently:
- turn requirements into an architecture proposal;
- discover resources and relationships in an AWS account;
- analyze a live workload and prioritize findings;
- package a proven infrastructure pattern for reuse.
These jobs have stable inputs, recognizable outputs, and room for automation. The product should get better as more edge cases become understood.
What still needs judgment
Some decisions are difficult because the context is local to one team. A migration may depend on release constraints, ownership boundaries, compliance, or a database that cannot move on the same schedule as the compute layer. A production review may reveal that the technically clean fix is not the safest organizational next step.
That is where a scoped consulting engagement is useful. The output is not “more engineering hours.” It is a decision, architecture, migration sequence, or remediation plan the team can own.
The feedback loop
Consulting keeps products honest. Real AWS systems expose permission models, failure modes, and operational constraints that a clean demo will not.
Products keep consulting honest too. When the same discovery or analysis task appears repeatedly, it should become tooling rather than another line item in a statement of work.
The loop looks like this:
- A real engagement exposes a recurring problem.
- The repeated mechanics become a product or open-source capability.
- The next engagement spends less time on mechanics and more on the decision.
- New edge cases improve the tool without making it depend on consulting.
Keeping the paths clear
The model fails if every product conversation becomes a consulting pitch, or if consulting produces private abstractions the customer cannot operate.
The boundaries are straightforward:
- Products should be usable without buying consulting.
- Open-source projects should be usable without buying a product.
- Consulting artifacts should live in the customer’s repository.
- Repeated platform logic should become product capability, not permanent custom code.
That is the point of the hybrid model: use automation where the work is repeatable and direct judgment where the decision is genuinely specific.